Consumer behavior analysis : (a) rational approach to consumer choice

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Bibliographic Details
Other Authors Hantula, Donald A. (Editor), Wells, Victoria K. (Editor)
Format Book
LanguageEnglish
Published London : Routledge, 2013
Edition1st pub.
Subjects
spotřebitelské chování
sociologie spotřeby
sociologický výzkum
consumer behavior
sociology of consumption
sociological research
kolektivní monografie
collective monographs

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