Marketing across cultures

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Bibliographic Details
Main Authors Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format Book
LanguageEnglish
Published Harlow, England : Pearson, 2013
Edition6th ed.
SeriesAlways learning
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/USUNIER,J.-C.
Status CheckedOut – Due: 15.04.2023 More Information Location Open access collection Call Number 339.138/USUNIER,J.-C.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 339.138/USUNIER,J.-C.
Status CheckedOut – Due: 02.09.2026 More Information Location FMC Call Number 339.138/USUNIER,J.-C.

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