Strategic marketing management

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Bibliographic Details
Main Author Chernev, Alexander (Author)
Other Authors Kotler, Philip, 1931- (Author of introduction, etc.)
Format Book
LanguageEnglish
Published [Chicago] : Cerebellum Press, c2012
Edition7th ed.
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/CHERNEV,A.

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