Social marketing : influencing behaviors for good

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Bibliographic Details
Main Authors Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Thousand Oaks : SAGE Publications, c2011
Edition4th ed.
Subjects
sociální marketing
sociální reklama
lidské chování
social marketing
social advertising
human behavior
učebnice
textbooks
Online AccessObsah

Cover

ikona Nápověda Glossary of Terms

Online Access

Obsah
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/LEE,N.R.
Status 30 days More Information Location Open access collection Call Number 339.138/LEE,N.R.
Status CheckedOut – Due: 02.10.2025 More Information Location FMC Call Number 339.138/LEE,N.R.
Status More Information Location Call Number
Holdings details from Studovna UH
Status In house loan More Information Location Study room UH Call Number 339.138/LEE,N.R.

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