Customer sense : how the 5 senses influence buying behavior

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Bibliographic Details
Main Author Krishna, Aradhna (Author)
Format Book
LanguageEnglish
Published New York, NY : Palgrave Macmillan, 2013
Edition1st ed.
Subjects
spotřebitelské chování
marketing > psychologické aspekty
smyslové vnímání
nakupování
consumer behavior
marketing > psychological aspects
senses and sensation
shopping
monografie
monographs

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