Advertising, promotion, and other aspects of integrated marketing communications

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Bibliographic Details
Main Authors Shimp, Terence A., 1944- (Author), Andrews, J. Craig (Author)
Format Book
LanguageEnglish
Published Mason, OH : South Western Cengage Learning, c2013
Edition9th ed.
Subjects
marketingová komunikace
reklama a propagace
management prodeje
communication in marketing
advertising
sales management
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/SHIMP,T.A.
Status 30 days More Information Location Open access collection Call Number 339.138/SHIMP,T.A.

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