Data mining techniques : for marketing, sales, and customer relationship management

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Bibliographic Details
Main Authors Linoff, Gordon (Author), Berry, Michael J. A. (Author)
Format eBook
LanguageEnglish
Published Indianapolis : Wiley, c2011
Edition3rd ed.
Subjects
dolování dat
marketingový výzkum
obchodní data
data mining
marketing research
commercial data
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 004/LINOFF,G.S.

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