Designing brand identity : an essential guide for the whole branding team

• Main Author: Wheeler, Alina, 1948- (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey : Wiley, c2013
• Edition: 4th ed.
• Subjects: řízení značky; obchodní značky; identita organizace; image organizace; grafický design; brand management; brand name products; corporate identity; corporate image; graphic design; příručky; případové studie; handbooks and manuals; case studies

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...