Creating the strategy : winning and keeping customers in B2B markets

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Bibliographic Details
Main Author Gould, Rennie (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2012
Edition1st pub.
Subjects
průmyslový marketing
strategický marketing
management prodeje
strategický management
řízení vztahů se zákazníky
industrial marketing
strategic marketing
sales management
strategic planning
customer relationship management
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658.8/GOULD,R.
Status 30 days More Information Location Open access collection Call Number 658.8/GOULD,R.
Status 30 days More Information Location Open access collection Call Number 658.8/GOULD,R.

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