Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, c2012
Edition9th ed.
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 659/BELCH,G.E.

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