Tradiční a nové v marketingové komunikaci

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Bibliographic Details
Main Author	Bačuvčík, Radim, 1975- (Author)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
Format	Book
Language	Czech English Slovak
Published	Zlín : VeRBuM, 2011
Edition	1. vyd.
Series	Protipóly marketingové komunikace
Subjects	marketingová komunikace reklama a propagace mediální komunikace communication in marketing advertising communication in mass media kolektivní monografie collective monographs

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/BAČUVČÍK,R.
Status 30 days	More Information	Location Open access collection	Call Number 659/BAČUVČÍK,R.
Status 30 days	More Information	Location Open access collection	Call Number 659/BAČUVČÍK,R.