The effective use of market research : how to drive and focus better business decisions

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Bibliographic Details
Main Author	Birn, Robin (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2004
Edition	4th ed.
Series	Market research in practice
Subjects	marketingový výzkum rozhodování strategický marketing marketing research decision making strategic marketing příručky handbooks, manuals, etc
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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status CheckedOut – Due: 02.10.2025	More Information	Location FMC	Call Number 658/BIRN,R.J.