The Oxford handbook of strategic sales and sales management
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Main Authors | , , |
---|---|
Format | Book |
Language | English |
Published |
Oxford ; New York :
Oxford University Press,
2011
|
Edition | 1st pub. |
Subjects | |
Online Access | Obsah |
Cover
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MARC
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003 | CZ ZlUTB | ||
005 | 20190826003642.0 | ||
007 | ta | ||
008 | 100722s2011 xxka b 001 0 eng | ||
020 | |a 9780199569458 |q (váz.) | ||
035 | |a (OCoLC)ocn656767534 | ||
040 | |a UKM |c UKM |d YDXCP |d CDX |d BWX |d DLC |d ZLD002 | ||
072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
080 | |a 658.811 |2 MRF | ||
080 | |a 658.8 |2 MRF | ||
080 | |a 658.8:005.21 |2 MRF | ||
080 | |a 658.8:005 |2 MRF | ||
080 | |a 005.346 |2 MRF | ||
080 | |a (035) |2 MRF | ||
245 | 0 | 4 | |a The Oxford handbook of strategic sales and sales management / |c edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy |
246 | 3 | 0 | |a Strategic sales and sales management |
246 | 3 | 0 | |a Handbook of strategic sales and sales management |
250 | |a 1st pub. | ||
260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2011 | ||
300 | |a xxi, 637 s. : |b il. ; |c 26 cm | ||
504 | |a Obsahuje bibliografie a rejstřík | ||
650 | 0 | 7 | |a management prodeje |7 ph137814 |2 czenas |
650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
650 | 0 | 9 | |a sales management |2 eczenas |
650 | 0 | 9 | |a marketing |2 eczenas |
650 | 0 | 9 | |a strategic marketing |2 eczenas |
650 | 0 | 9 | |a marketing management |2 eczenas |
650 | 0 | 9 | |a customer relationship management |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
700 | 1 | |a Cravens, David W. |7 mzk2010578676 |4 edt |4 aut | |
700 | 1 | |a Le Meunier-FitzHugh, Kenneth |7 utb2012682194 |4 edt |4 aut | |
700 | 1 | |a Piercy, Nigel, |d 1953- |7 mub2010599002 |4 edt |4 aut | |
856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/fy11pdf04/2010933155.html |
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992 | |a BK |b SK | ||
993 | |a 201202 |b 4 | ||
999 | |c 62813 |d 62813 | ||
952 | |0 0 |1 0 |4 0 |6 6588OXFORD |7 0 |8 BOOK |9 114456 |a UTBZL |b UTBZL |c 005 |d 2012-02-02 |o 658.8/OXFORD |p 420010143111 |r 2019-08-26 |v 3244.00 |w 2019-08-26 |x N:nákup; |y 01 |