The Oxford handbook of strategic sales and sales management

• Main Authors: Cravens, David W. (Author, Editor), Le Meunier-FitzHugh, Kenneth (Author, Editor), Piercy, Nigel, 1953- (Author, Editor)
• Format: Book
• Language: English
• Published: Oxford ; New York : Oxford University Press, 2011
• Edition: 1st pub.
• Subjects: management prodeje; marketing; strategický marketing; marketingový management; řízení vztahů se zákazníky; sales management; strategic marketing; marketing management; customer relationship management; příručky; handbooks, manuals, etc