Digital impact : the two secrets to online marketing success

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Bibliographic Details
Main Authors Mayar, Vipin, 1962- (Author), Ramsey, Geoff, 1959- (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : Wiley, c2011
Subjects
internetový marketing
elektronický obchod
Internet marketing
electronic commerce
příručky
handbooks, manuals, etc

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ikona Nápověda Glossary of Terms
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