Towards effective place brand management : branding European cities and regions

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Bibliographic Details
Other Authors Ashworth, G. J. 1941- (Editor), Kavaratzis, Mihalis (Editor)
Format Book
LanguageEnglish
Published Cheltenham ; Northampton : Edward Elgar, 2010
Subjects
marketingový management
řízení značky
regionální značky
teritoriální marketing
marketing management
brand management
regional brands
regional marketing
kolektivní monografie
collective monographs

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