Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics

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Bibliographic Details
Other Authors	Galician, Mary-Lou (Editor)
Format	Book
Language	English
Published	New York : Routledge, c2004
Subjects	reklama a propagace > Spojené státy americké masmédia > Spojené státy americké reklama a propagace > etické a morální aspekty reklamní strategie strategický marketing advertising > United States mass media > United States advertising > ethical and moral aspects advertising strategy strategic marketing příručky handbooks, manuals, etc
Online Access	Obsah

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status CheckedOut – Due: 02.11.2024	More Information	Location FaME	Call Number 659/HANDBOOK
Status CheckedOut – Due: 22.12.2028	More Information	Location FMC	Call Number 659/HANDBOOK