Product placement : the analysis of a marketing communication instrument

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Bibliographic Details
Main Author Bueß, Johanna (Author)
Format Book
LanguageEnglish
Published Hamburg : Diplomica, 2004
Subjects
marketingová komunikace
marketing
filmy
televizní pořady
média
communication in marketing
films
television programs
media
diplomové práce
master's theses

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 02.11.2024 More Information Location FaME Call Number 339.138/BUEß,J.

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