Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, 2009
Edition5th ed.
Subjects
marketing
služby
doprovodné služby
řízení vztahů se zákazníky
service industries
customer services
customer relationship management
učebnice vysokých škol
textbooks (higher)

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 02.10.2025 More Information Location FMC Call Number 339.138/ZEITHAML,V.A.

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