The global brand : how to create and develop lasting brand value in the world market

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Bibliographic Details
Main Author	Hollis, Nigel, 1958- (Author)
Format	Book
Language	English
Published	New York, NY : Palgrave Macmillan, 2008
Edition	1st ed.
Subjects	řízení značky obchodní značky mezinárodní marketing marketingový management brand management brand name products export marketing marketing management studie studies
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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status CheckedOut – Due: 02.03.2025	More Information	Location FMC	Call Number 005/HOLLIS,N.