Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
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Main Authors | , |
---|---|
Format | Book |
Language | English |
Published |
New York : London :
McGraw-Hill Professional ; McGraw-Hill [distributor],
c2008
|
Edition | 8th ed. |
Subjects |
Cover
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MARC
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001 | 59073 | ||
003 | CZ ZlUTB | ||
005 | 20190826002921.0 | ||
008 | 061117s2008 xxua f 001 0 eng d | ||
020 | |a 9780071458290 |q (váz.) |z 0-07-145829-8 | ||
040 | |a StDuBDS |b eng |c StDuBDS |d Uk |d ZLD002 | ||
072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
080 | |a 658.849.2 |2 MRF | ||
080 | |a (048.8) |2 MRF | ||
100 | 1 | |a Stone, Bob, |d 1918-2007 |7 utb2011623901 |4 aut | |
245 | 1 | 0 | |a Successful direct marketing methods : |b interactive, database, and customer-based marketing for digital age / |c Bob Stone, Ron Jacobs |
250 | |a 8th ed. | ||
260 | |a New York : |b McGraw-Hill Professional ; |a London : |b McGraw-Hill [distributor], |c c2008 | ||
300 | |a xxviii, 663 s. : |b il., grafy ; |c 25 cm | ||
500 | |a Obsahuje rejstřík | ||
650 | 0 | 7 | |a přímý marketing |7 ph115992 |2 czenas |
650 | 0 | 9 | |a direct marketing |2 eczenas |
655 | 7 | |a monografie |7 fd132842 |2 czenas | |
655 | 9 | |a monographs |2 eczenas | |
700 | 1 | |a Jacobs, Ron, |d 1948- |7 utb2011623912 |4 aut | |
910 | |a ZLD002 | ||
992 | |a BK |b SK | ||
993 | |a 201102 |b 4 | ||
999 | |c 59073 |d 59073 | ||
952 | |0 0 |1 0 |4 0 |6 339138STONEB |7 0 |8 BOOK |9 108255 |a UTBZL |b UTBZL |c 005 |d 2011-02-23 |o 339.138/STONE,B. |p 420010136519 |r 2019-08-26 |v 1468.00 |w 2019-08-26 |x N:nákup; |y 01 |