Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

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Bibliographic Details
Main Authors Stone, Bob, 1918-2007 (Author), Jacobs, Ron, 1948- (Author)
Format Book
LanguageEnglish
Published New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], c2008
Edition8th ed.
Subjects
přímý marketing
direct marketing
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/STONE,B.

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