Problems in marketing : applying key concepts and techniques

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Bibliographic Details
Main Authors Moutinho, Luiz, 1949- (Author), Chien, Charles S. (Author)
Format Book
LanguageEnglish
Published Los Angeles : Sage Publications, 2008
Edition2nd ed.
Subjects
marketing
marketingový management
řešení problémů
marketing management
problem solving
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/MOUTINHO,L.
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 339.138/MOUTINHO,L.

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