Global marketing : a decision-oriented approach
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Harlow ; New York :
Financial Times/Prentice Hall,
2010
|
| Edition | 5th ed. |
| Subjects |
Cover
Loading…
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 58759 | ||
| 003 | CZ ZlUTB | ||
| 005 | 20190826002847.0 | ||
| 008 | 100308s2010 xxka f 001 0 eng | ||
| 020 | |a 9780273726227 |q (brož.) | ||
| 040 | |a DLC |c DLC |d ZLD002 | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 080 | |a 658.8 |2 MRF | ||
| 080 | |a 339.138 |2 MRF | ||
| 080 | |a 658.8:005.21 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 080 | |a (078.7) |2 MRF | ||
| 100 | 1 | |a Hollensen, Svend |7 vse2007423336 |4 aut | |
| 245 | 1 | 0 | |a Global marketing : |b a decision-oriented approach / |c Svend Hollensen |
| 250 | |a 5th ed. | ||
| 260 | |a Harlow ; |a New York : |b Financial Times/Prentice Hall, |c 2010 | ||
| 300 | |a xliii, 756 s. : |b il. ; |c 27 cm | ||
| 500 | |a Obsahuje rejstřík | ||
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a mezinárodní marketing |7 ph122808 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a export marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 910 | |a ZLD002 | ||
| 992 | |a BK |b SK | ||
| 993 | |a 201101 |b 4 | ||
| 999 | |c 58759 |d 58759 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138HOLLENSENS |7 0 |8 BOOK |9 107845 |a UTBZL |b UTBZL |c 005 |d 2011-01-25 |o 339.138/HOLLENSEN,S. |p 420010136425 |r 2019-08-26 |v 2018.00 |w 2019-08-26 |x N:nákup; |y 01 | ||