Global marketing : a decision-oriented approach

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Bibliographic Details
Main Author Hollensen, Svend (Author)
Format Book
LanguageEnglish
Published Harlow ; New York : Financial Times/Prentice Hall, 2010
Edition5th ed.
Subjects
marketing
strategický marketing
mezinárodní marketing
strategic marketing
export marketing
příručky
případové studie
handbooks, manuals, etc
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/HOLLENSEN,S.

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