Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, c2010
Edition12th ed.
Subjects
marketing
strategický marketing
strategic marketing
učebnice
textbooks

Cover

More Information
Physical Description:xxxix, 691 s. : il. (některé barev.) ; 28 cm
Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:9780073404813 0-07-340481-0

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