Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, c2010
Edition12th ed.
Subjects
marketing
strategický marketing
strategic marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 339.138/PERREAULT,W.D.

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