Marketing metaphoria : what deep metaphors reveal about the minds of consumers

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Bibliographic Details
Main Authors Zaltman, Gerald, 1938- (Author), Zaltman, Lindsay H. (Author)
Format Book
LanguageEnglish
Published Boston : London : Harvard Business Press ; McGraw-Hill [distributor], c2008
Subjects
spotřebitelské chování
úspěch v podnikání
consumer behavior
success in business
monografie
monographs

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 366/ZALTMAN,G.

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