Formování image jako nástroje marketingového řízení firmy disertační práce = The formation image as a tool of corporate marketing management

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Bibliographic Details
Main Author Jurášková, Olga (Dissertant)
Other Authors Pavlů, Dušan, 1976- (Thesis advisor)
Format Book
LanguageCzech
Published 2010
Subjects
marketing
marketingový management
image organizace
marketingový výzkum
marketing management
corporate image
marketing research
doktorské disertace
higher doctoral dissertations
Online Accesshttp://hdl.handle.net/10563/14447

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ikona Nápověda Glossary of Terms

Online Access

http://hdl.handle.net/10563/14447
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan - deposit More Information + 1 CD Location Archive Call Number K/JURÁŠKOVÁ,O.

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