Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Authors Arens, William F. (Author), Weigold, Michael F., 1958- (Author), Arens, Christian (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, 2011
Edition13th ed.
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
monografie
monographs

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/ARENS,W.F.

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