Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Authors Andreasen, Alan R., 1934- (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River ; Harlow : Pearson Prentice Hall, c2008
Edition7th ed.
Subjects
strategický marketing
neziskové organizace
strategic marketing
nonprofit organizations
monografie
monographs

Cover

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Physical Description:xxii, 504 s. : il. ; 25 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780131753723 0-13-175372-X

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