Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Authors Andreasen, Alan R., 1934- (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River ; Harlow : Pearson Prentice Hall, c2008
Edition7th ed.
Subjects
strategický marketing
neziskové organizace
strategic marketing
nonprofit organizations
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/ANDREASEN,A.R.

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