What makes winning brands different

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Bibliographic Details
Main Author Buchholz, Andreas, 1963- (Author)
Other Authors Wördemann, Wolfram, 1965-
Format Book
LanguageEnglish
Published Chichester : Wiley, 2000
Subjects
obchodní značky
oceňování obchodní značky
řízení značky
marketingový management
brand name products
valuation of brand name products
brand management
marketing management

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/BUCHHOLZ,A.

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