Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors	Kelley, Larry D., 1955- (Author), Jugenheimer, Donald W., 1943- (Author)
Format	Book
Language	English
Published	Armonk, N.Y. : M.E. Sharpe, c2008
Edition	2nd ed.
Subjects	reklamní média obchodní značky řízení značky advertising media brand name products brand management příručky handbooks, manuals, etc
Online Access	Obsah

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Online Access

Obsah

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/KELLEY,L.D.