Strategic marketing management

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Bibliographic Details
Main Author Chernev, Alexander (Author)
Other Authors Kotler, Philip, 1931- (Author of introduction, etc.)
Format Book
LanguageEnglish
Published Chicago : Brightstar Media, 2009
Edition5th ed.
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing

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Physical Description:v, 283 s. : il. ; 24 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780982512630

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