Strategic marketing management

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Bibliographic Details
Main Author Chernev, Alexander (Author)
Other Authors Kotler, Philip, 1931- (Author of introduction, etc.)
Format Book
LanguageEnglish
Published Chicago : Brightstar Media, 2009
Edition5th ed.
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/CHERNEV,A.
Status CheckedOut – Due: 22.12.2028 More Information Location FaME Call Number 339.138/CHERNEV,A.

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