Global marketing : a decision-oriented approach

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Bibliographic Details
Main Author Hollensen, Svend (Author)
Format Book
LanguageEnglish
Published Harlow : Financial Times/Prentice Hall, 2007
Edition4th ed.
Subjects
marketing
strategický marketing
mezinárodní marketing
strategic marketing
export marketing
globální marketing
příručky
případové studie
handbooks, manuals, etc
case studies

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 01.01.2024 More Information Location FaME Call Number 339.138/HOLLENSEN,S.

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