Marketing inovací

Příručka shrnuje základní informace o jedné z cest vedoucích ke zvýšení konkurenceschopnosti v globálním prostředí - marketingu inovací.

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Bibliographic Details
Main Authors Trommsdorff, Volker, 1943- (Author), Steinhoff, Fee, 1974- (Author)
Format Book
LanguageCzech
Published Praha : C.H. Beck, 2009
EditionVyd. 1.
SeriesC.H. Beck pro praxi
Subjects

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