Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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Bibliographic Details
Main Author Aaker, David A., 1938- (Author)
Format Book
LanguageEnglish
Published New York : Free Press, c2004
Subjects
řízení značky
obchodní značky
oceňování obchodní značky
brand management
brand name products
valuation of brand name products
Online AccessObsah
Biografie
Anotace
Ukázka z knihy

Cover

ikona Nápověda Glossary of Terms

Online Access

Obsah
Biografie
Anotace
Ukázka z knihy
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status 30 days More Information Location Open access collection Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 01.01.2024 More Information Location FaME Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 005/AAKER,D.A.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 005/AAKER,D.A.

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