The new strategic brand management : creating and sustaining brand equity long term

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Bibliographic Details
Main Author Kapferer, Jean-Noël (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2008
Edition4th ed.
Subjects
řízení značky
obchodní značky
brand management
brand name products

Cover

ikona Nápověda Glossary of Terms
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