The anatomy of buzz : how to create word-of-mouth marketing

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Bibliographic Details
Main Author Rosen, Emanuel S. (Author)
Format Book
LanguageEnglish
Published New York : Doubleday/Currency, 2002
Edition1st. ed.
Subjects
marketing
ústní reklama
prodej
management prodeje
reklamní texty

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/Rosen,E.
Status 30 days More Information Location Open access collection Call Number 339.138/Rosen,E.

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