Marketing podle cílových skupin : [jak žijeme, co kupujeme, čím se řídíme]

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Bibliographic Details
Main Authors Kalka, Jochen (Author), Allgayer, Florian (Author)
Format Book
LanguageCzech
Published Brno : Computer Press, 2007
EditionVyd. 1.
Subjects
marketingová komunikace
reklama a propagace
spotřebitelské chování
socioekonomické skupiny
marketingový výzkum > Evropa
communication in marketing
advertising
consumer behavior
socioeconomic groups
marketing research > Europe
případové studie
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KALKA,J.
Status 30 days More Information Location Open access collection Call Number 339.138/KALKA,J.
Status 30 days More Information Location Open access collection Call Number 339.138/KALKA,J.
Status 30 days More Information Location Open access collection Call Number 339.138/KALKA,J.
Status More Information Location Call Number
Holdings details from Studovna UH
Status In house loan More Information Location Study room UH Call Number 339.138/KALKA,J.

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