Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen

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Bibliographic Details
Main Author Schmalz, Jan Sebastian (Author)
Format Book
LanguageEnglish
Published Saarbrücken : VDM Verlag Dr. Müller, 2007
Subjects
reklama a propagace
zábava
masmédia
branded entertainment

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/SCMALZ,J.S.

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