Branded entertainment : product placement & brand strategy in the entertainment business

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Bibliographic Details
Main Author	Lehu, Jean-Marc (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2007
Subjects	marketingová komunikace reklama a propagace masmédia film zábavní průmysl obchodní značky zábava reklamní média communication in marketing advertising mass media show business brand name products entertainment advertising media branded entertainment
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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/LEHU,J.M.
Status 30 days	More Information	Location Open access collection	Call Number 659/LEHU,J.M.
Status CheckedOut – Due: 02.11.2024	More Information	Location FaME	Call Number 659/LEHU,J.M.
Status CheckedOut – Due: 02.03.2025	More Information	Location FMC	Call Number 659/LEHU,J.M.