Integrated marketing communications

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Bibliographic Details
Main Authors Pickton, David (Author), Broderick, Amanda (Author)
Format Book
LanguageEnglish
Published Harlow : FT Prentice Hall/Financial Times, 2005
Edition2nd ed.
Subjects
marketing
marketingová komunikace
communication in marketing
učebnice vysokých škol
textbooks (higher)

Cover

ikona Nápověda Glossary of Terms
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Status 30 days More Information + CD Location Open access collection Call Number 339.138/PICKTON,D.

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