Marketingový kontrolní systém ve formě marketingového auditu jako součást managementu podniku = Marketing control systems in the form of marketing audits are an integral component of the management of enterprises : teze habilitační práce

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Bibliographic Details
Main Author Kloudová, Jitka, 1962- (Dissertant)
Format Book
LanguageCzech
Published Zlín : Univerzita Tomáše Bati, 2005
SeriesTeze habilitační práce = Habilitation thesis
Subjects
marketing
marketingový audit
controlling
marketing audits
habilitační práce
teze
habilitation theses
abstracts

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan - deposit More Information Location Archive Call Number K/KLOUDOVÁ,J.
Status In house loan - deposit More Information Location Archive Call Number K/KLOUDOVÁ,J.
Status In house loan - deposit More Information Location Archive Call Number K/KLOUDOVÁ,J.
Status In house loan More Information Location Information desk - 3rd floor Call Number K/KLOUDOVÁ,J.

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