Marketing across cultures

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Bibliographic Details
Main Author Usunier, Jean-Claude, 1929-2005 (Author)
Format Book
LanguageEnglish
Published Essex, England ; New York : Financial Times/Prentice Hall, c2000
Edition3rd ed.
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/USUNIER,J.C.

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