McDonald's - tak trochu jiná kultura? : případová studie o značce McDonald's a její reklamě

Saved in:
Bibliographic Details
Main Author Pravdová, Markéta (Author)
Corporate Author Univerzita Karlova
Format Book
LanguageCzech
Published Praha : Karolinum, 2006
EditionVyd. 1.
Subjects
McDonald's Corporation
globalizace
marketingová komunikace
reklama a propagace
konzumní společnost
studie

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 316.3/PRAVDOVÁ,M.
Status 30 days More Information Location Open access collection Call Number 316.3/PRAVDOVÁ,M.
Status 30 days More Information Location Open access collection Call Number 316.3/PRAVDOVÁ,M.
Status 30 days More Information Location Open access collection Call Number 316.3/PRAVDOVÁ,M.
Status 30 days More Information Location Open access collection Call Number 316.3/PRAVDOVÁ,M.

Similar Items