Segmentation and positioning for strategic marketing decisions

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Bibliographic Details
Main Author Myers, James H. (Author)
Format Book
LanguageEnglish
Published Chicago : American Marketing Association, c1996
Subjects
MARKETING
postavení na trhu
segmentace trhu
statistické metody

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 339.138/MYERS,J.H.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 339.138/MYERS,J.H.

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