Proč nakupujeme : jak merchandising ovlivňuje nákupní rozhodnutí a zvyšuje prodej

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Bibliographic Details
Main Author Underhill, Paco (Author)
Format Book
LanguageCzech
Published Praha : Management Press, 2002
EditionVyd. 1.
Subjects
marketing
nakupování
spotřebitelské chování
sociologie spotřeby
marketingový výzkum
shopping
consumer behavior
sociology of consumption
marketing research
studie
studies

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ikona Nápověda Glossary of Terms
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Status 30 days - deposit More Information Location Depository Call Number 339.138/UNDERHILL,P.
Status CheckedOut – Due: 14.04.2023 More Information Location Open access collection Call Number 339.138/UNDERHILL,P.

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